OpenAI just launched its newest artificial intelligence search experience for ChatGPT. Here’s how to get the AI search update, and WIRED’s initial impressions.
“We're focused on making ChatGPT the best place to answer any question, including live information from the web,” says Adam Fry, the product lead for search on ChatGPT. Referred to by Fry as “ChatGPT search” rather than “SearchGPT,” the feature enters an increasingly crowded and contentious field of AI search options for users—with competition from smaller startups, like Perplexity, as well as tech giants, like Google with its AI Overview search results.
5 model is a distant memory compared to this increasingly productized version available to millions of users today. During a demo, Fry offered an example of ChatGPT search as a potential starting point for when you're on the hunt to find new products, and demonstrated by prompting the tool to look for WIRED’s pick for the best electric bike. The search result prominently linked to the WIRED website and WIRED commerce editor Adrienne So’s well-researched articles.
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