The ad, called 'New Generation,' aired during the first quarter of the game without the General Motors brand releasing any previews or teasers ahead of time.
The 60-second ad, called "New Generation," aired during the first quarter of the game without the General Motors brand releasing any previews or teasers ahead of time.
brand releasing any previews or teasers ahead of time, a practice that has become common place for Super Bowl advertisers. The spot features the original theme song of the show, "Woke Up This Morning" by British band Alabama 3. It ends with the reunion of Meadow with her brother, A.J., played by Robert Iler, and actor John Cusack, who does voiceovers for Chevrolet, saying: "The first-ever, all-electric Chevy Silverado. A whole new truck for a whole new generation."
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