The team is hoping to build its fan base with the possibility of becoming the primary tenant at the iconic lakefront stadium.
Chicago Fire supporters cheer at the start of a match against the Los Angeles Galaxy at Soldier Field in Chicago on April 16, 2022.
But under the new owner, billionaire Morningstar founder Joe Mansueto, who bought the team in 2019 and engineered a move back to Soldier Field, the Fire are positioned to grow along with the MLS, where a new $2.5 billion, 10-year broadcast deal with Apple TV+ could broaden the game’s fan base and boost attendance.
Getting more fans to buy tickets has been Baldwin’s forte. He revealed the formula in broad terms, leaving room for tweaks at his first soccer gig with the Fire. In 2006, the Fire moved into a newly built, $98 million stadium in Bridgeview, then known as Toyota Park, with a lease that ran through 2036. The 20,000-seat venue, which was rebranded as SeatGeek Stadium in 2018, was the Fire’s home for 14 seasons.
The Fire still practice at SeatGeek Stadium, but the team is planning to build a new $85 million to $100 million training facility at a vacant 30-acre Chicago Housing Authority site on the Near West Side. In September, the City Councilof the privately financed development, which is pending federal approval from the Department of Housing and Urban Development.
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