As visitors to Chicago remain well below pre-pandemic levels, the city’s official tourism arm is rolling out a new marketing campaign.
Looking to draw back visitors after the pandemic sent Chicago’s tourism industry plummeting, the city’s official tourism arm is rolling out a new marketing campaign.
Later this month, the “When You Go You Know” campaign will hit social media and advertising displays across the region and country. It’s intended not only to draw visitors to the city, but to encourage them to make more than a day trip out of their visit, driving hotel stays, said Lynn Osmond, president and CEO of Choose Chicago.
Hotel occupancy for the year was also up from 2020, but remained well below 2019 levels. Tourism-related employment, which includes jobs like hotel and airline workers, was at 60% of pre-pandemic levels, according to Choose Chicago.
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