Illinois lawmakers want their state to be the first in the country to create protections for child social media influencers. Experts say the commercialized and lucrative “sharenthood” industry is underregulated and can cause harm.
But as she watched more and more posts of kids pushing products or their mishaps going viral, she started to wonder: Who is looking out for them?
“I realized that there’s a lot of exploitation that can happen within the world of ‘kidfluencing,’” said Nallamothu, referring to the monetization of social media content featuring children. “And I realized that there was absolutely zero legislation in place to protect them.”
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