China cracks down on livestreaming of ‘unauthorized’ games
, a title that’s not officially approved for sale in China, to find substantial audiences on platforms like Huya. Ahmad notes that FromSoftware’s latest garnered approximately 17 million cumulative daily average viewers in its first week of release.
“What this means in practice is that unless your game is approved by the [National Radio and Television Administration], it is going to be very difficult for it to get visibility via live streaming, short video, advertisement or other platforms [and] channels,” AhmadChina has become increasingly tough on video games in recent years. Last summer, the country began enforcing aweekly limit on the amount of time children can play online video games.
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