As the coronavirus epidemic keeps hundreds of millions of Chinese stuck at home,...
Nintendo’s Ring Fit Adventure game for the Switch console, which combines exercise and role playing, has been a star performer, with sales more than quadrupling in the two weeks to Feb. 20 compared to normal levels, according to Alibaba.
Sales of yoga mats and rowing machines have also soared, up 250% during a two-week period in February from a year earlier, it said, while sales of books jumped 60% on Alibaba’s Tmall marketplace in the week beginning Feb. 10 compared with the previous week. Lu Zhenwang, CEO of Shanghai-based Wanqing Consulting, says that while overall e-commerce volumes have fallen during the outbreak, there were some stand out exceptions like yoga mats and cosmetics.
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