Orolay, the maker of the 'Amazon coat' that became a darling of U.S. f...
BEIJING/SHANGAHI - Orolay, the maker of the ‘Amazon coat’ that became a darling of U.S. fashion and social media a year ago, knows it is luckier than most Chinese small businesses trying to get back on their feet amid huge disruptions caused by the coronavirus epidemic.
The government of Jiaxing, the eastern Chinese city where the firm is based, has also reduced interest on loans, given tax breaks and offered subsidies. The state-backed firm that owns the factory building has waived two months of rent.“It was an affirmation and high praise for the company’s cross-border e-commerce, export model,” said Kevin Chiu, Orolay’s owner, adding that he believes his firm’s problems are manageable.
But while Orolay has benefited from huge publicity surrounding its popular puffer jackets, with their $80-$160 price range favorably compared to Canada Goose’s more expensive offerings, other small companies don’t have that cachet and some have not been able to obtain enough masks to resume business.
Small Chinese service sector businesses like restaurants, cinemas and gyms where members of the public gather, face even bigger hurdles as authorities tread even more cautiously about allowing them to re-open.
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