The Find N2 Flip marks Oppo's push to make a dent in the premium segment of the smartphone market, in a challenge to Samsung.
The Find N2 Flip, which was launched on Wednesday, folds in the middle like a traditional flip phone and boasts two screens. The main continuous 6.8-inch display is visible when the device is open and can connect to next-generation 5G mobile networks. There is a second display on the outside of the phone when the device is folded, which Oppo touts as the "largest cover screen of its kind.
"I think there's this kind of tricky thing with foldables: they're all lovely, everyone is excited by them, but do we really know how big the market is?" Ben Wood, chief of research at CCS Insight, told CNBC via phone.Oppo is the world's fourth-largest smartphone player by market share, and the Chinese firm has found success over the past few years by selling high-spec and innovative devices at a competitive price.
"The reason premium is holding up is partly because people are wanting to buy a phone that will last a long time. The mobile phone is such an indispensable part of peoples' lives that they are prepared to pay more for a product, if they believe it will last a long time."
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