Goyo from ChocQuibTown breaks down Afro-Colombian cultural references in Fresa music video
's "Fresa" music video is more than just a video about cupid failing at making couples fall in love; it's a video that embraces the trio's Afro-Colombian culture.. "The music video displays the future of the African diaspora but without leaving the Latino part behind."
Below, Goyo talks about the vision for the "Fresa" music video and talks about ChocQuibTown's soon-to-be-released collab with Sech. "Fresa" initially was a song we wanted to identify the Latin sound but in the future. We wanted to show a futuristic tropical sound and for it to have its own space within the urban genre. We also wanted the song to have a balance between comedy and romance.
It's super important for me to represent those cultures because it's what makes ChocQuibTown. We are part of the African diaspora. The music video displays the future of the African diaspora but without leaving the Latino part behind. That's why it looks like we recorded in a village that could either be in Nigeria or Colombia. Our music is also influenced by these cultures and that's why we mix urban beats with cumbia and other sounds.
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