Netflix may need to rethink its stance on theaters.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Amazon won out in the bidding war for Chris Hemsworth and Pedro Pascal's upcoming crime thriller, revealing a significant issue with how Netflix has been conducting business. With such big names attached to the project, Crime 101 inspired quite the bidding war between the major production companies, with estimates saying the winner would wind up paying $100 million.
Netflix's Theatrical Release Stance Keeps Hurting Their Movies Netflix has remained steadfast in its rule about avoiding theatrical releases , which is precisely what cost the company Hemsworth and Pascal's newest project. According to Puck, Amazon won the bidding war despite having the lower bid. This came down to the theatrical window that Amazon threw in with the deal, in combination with the script revisions that Netflix was demanding.
Netflix Needs To Adapt To Avoid Falling Behind Netflix has built its platform on the appeal of watching brand-new movies from the comfort of home, and it worked well enough in the past when this was a new concept. However, with other studios getting on board with their own straight-to-streaming projects, Netflix has begun to lose what made it special.
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