Christian Dior Fall 2024 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
You couldn’t mistake the fact that Maria Grazia Chiuri was taking Miss Dior as her theme. The words were splashed large in hand-written graphics across her fall collection—but what read like graffiti turned out not to be that at all. As she explained in a preview, it was a blow-up of a Christian Dior archival logo, a piece of hand-drawn advertising artwork made for the launch of the now forgotten Miss Dior boutique in 1967.
You could see how Chiuri related to the Miss Dior touch-points. Pinned to her board in the Dior studio were visuals of Bohan surrounded by models in late-1960s A-line minis and maxi-dresses, as well as the work of the ultra-glamorous Gabriella Crespi, the Italian avant-garde furniture and interior designer Bohan commissioned for the store. Chiuri pointed out how very different the A-line silhouettes were from the original waisted Christian Dior New Look.
Notes of the ’60s-lite reverberated through the styling—double-face cashmere miniskirt sets with matching sleeveless tops, black turtlenecks, swinging gold pendant necklaces—and occasional bursts of Gainsbourg and Birkin’s “Je T’aime... Moi Non Plus” on the soundtrack. Studying the Miss Dior period, Chiuri said she’d noticed how Bohan was the first to start applying printed logos on headscarves, and how shoes, stockings, socks, lingerie and bags were wildly popular as brand extensions.
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