Claire’s is looking to push its way toward Y2K trend dominance, reclaiming some of the secret sauce that the company had in the early 2000s — the era that inspired Gen Z’s favorite style of dress.
She continued: “We have pierced over 40 million ears. I took this job because I got my ears pierced there — we enter consumers’ lives at such a momentous time, such a right of passage and there is an inherent trust factor. As we move forward we will work with consumers on how we build this…it’s about continuing to double down on ear piercing and staying in tune with what consumers need.”
“I think that content is going to be incredibly important to the future of marketing,” said Patrick. “This next generation moves seamlessly between the digital and physical worlds.” On Monday a five-episode content series premiers, with the aim to give styling tips to young shoppers. The videos are available on Claire’s digital channels as well as YouTube.
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