Due to pandemic concerns, the 50th anniversary celebration will be a more modest party.
The people behind the Clio Entertainment Awards recognize the unique place entertainment promotion holds in today’s multiplatform universe. “You don’t really find consumers seeking out advertising the way they do for entertainment marketing,” says Ashley Falls, executive director of Clio Entertainment.
Falls considers the talents behind the marketing of movies, television and gaming as the “unsung heroes” of Hollywood, which is why the Clio event, which affords them a rare moment in the spotlight, is so enthusiastically embraced.
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