WWD spoke with the global head of sustainability at Coach in the aftermath of the viral TikTok that 'revealed' what the brand does with unwanted merchandise.
Joon Silverstein, the global head of sustainability and digital at Coach, held firm over the phone amid questions from WWD.
Regarding the Loved product drops, Silverstein said: “Our customer response has been absolutely amazing…Each of the drops have sold out in a matter of days if not hours.” That much is true — as the brand has leather goods warranties, skilled leather craftspeople and circular-minded programs Loved program) in place for its customers — it just hasn’t solved all the internal kinks.
Some responsible designers and recycling innovators are still finding broader relevance with the latest social controversy. Patrick McDowell, a designer known forof Swarovski and Burberry, believes the issue speaks to the broader “overproduction problem in fashion.”
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