Its return is a token of our re-emergence from the depths of a pandemic that kept these concert-goers away for three years.
After two canceled years, Coachella is back for a second weekend. It's iconic for its eclectic colors, A-list headliners and desert setting. "It did hurt a lot for a year," Palm Springs Hotel Manager Aftab Dada said."Absolutely never a doubt that it won't come back."
"It's the number one industry in the whole Coachella Valley — Tourism. It employs one in five jobs," Dada continued.But for Dada, Coachella is a lot more than a concert. But not everyone here sees it as all good. Alex Kravitz runs a store on the main drag of downtown Palm Springs. Kravitz actually sees a dip in business during the festival.
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