Refreshing changes are being made to this popular beverage in order to beat the ‘heat’.
, complete with a redesigned Sprite logo and updated packaging on bottles sold at your favorite grocery and convenience stores—although the brand's iconic green coloring will remain."Recycle Me" labels will also be prominent and clear PET bottles will continue to take over as a more sustainable alternative to the older green-tinted versions.It's Sprite's first-ever campaign to be rolled out globally.
The clever ad platform revolves around the idea of 'heat' and conflict being always present in day-to-day life.depict thoughts and situations escalating quickly and offer Sprite as a way to chill out and remain level-headed. "'Heat Happens' shows that cooler heads always prevail," explains Shrenik Dasani, Sprite's Global Brand Director."Whether it's mental heat in the shape of unwanted interruptions, or the physical heat of a sweaty commute, our hectic daily schedules leave us constantly searching for ways to keep our cool.
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