Customer experience and personalization have become boardroom topics. Buffeted by increasing competition, financial institutions are working to discover what products and services individual customers want, when and how Sponsored by Cognizant
’ iWealth app provides tailored equity stock suggestions based on insights derived from customers’ investment patterns.
For some customers, a hyper-personalized experience can be unnerving — targeted ads that make the viewer worried that the advertiser is. To make hyper-personalized experiences more welcome, consider these questions when building digital banking experiences: How might healthcare data be used to understand changes in risk tolerance to dynamically shift investment portfolios?
provides the option to allow users to see who we are paying and under what circumstances — a rich source of contextual information that has been known to spark Venmo voyeurism.who influenced the stock price of GameStop. This showed that influence has become more distributed and can come from surprising sources — even in areas that were previously considered to be untouchable by the masses.
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