A 30-second Super Bowl LVI ad runs at $6.5 million apiece. Coinbase opted for a less-is-more approach with an ad whose only feature was a QR code.
Coinbase, one of the most popular cryptocurrency exchange platforms, raised the bar for unconventional Super Bowl ads -- and it was met with mixed reviews.
Super Bowl ads -- which are notoriously expensive -- are typically stacked with celebrity cameos and elaborate marketing strategies. Coinbase opted to go for a less-is-more approach, producing a nearly minute-long ad whose only feature was a QR code that changed colors and moved around the screen, a nostalgic nod to the old DVD logo.
When scanned, the QR code prompted viewers to the promotional page of the Coinbase app. Among the available promotions are over $3 million in giveaways and $15 in Bitcoin to all customers who sign up by Feb. 15. The ad was met with mixed reviews, as some viewers were quick to point out the irony of a company that prides itself in online financial security being unable to maintain the number of users.
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