Super Bowl LVI was not just a face-off between two football teams. Crypto exchanges FTX and Coinbase went head-to-head with their own ads during the much-anticipated sports event.
Super Bowl LVI's face-off between the Cincinnati Bengals and Los Angeles Rams was also a face-off between two of the biggest crypto exchanges: FTX and Coinbase.
Coinbase's minute-long ad with a QR code bouncing across the screen invited viewers to participate in a large giveaway, with over $100 million in incentives for the crypto community expected this year.
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