Coors Light is offering 1,000 new dog owners $100 towards their pet adoption fees
Coors Light is launching a campaign against cuffing season in the sweetest way possible.
Cuffing season is “a cultural phenomenon where people couple up to stave off the weather-induced blues,” according to the company, that reaches its zenith on Valentine’s Day. As part of their “The Official Beer of Skipping Cuffing Season” campaign, Coors Light is encouraging consumers to skip the cheesy and overrated Valentine’s Day traditions, and adopt a dog instead.“Cuffing Season is a major cultural trend and poses tension for our younger drinkers, as they navigate the stress of finding someone to spend the cold months with,” said Chelsea Parker, Marketing Manager at Molson Coors.
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