A survey says 37% of drinkers won't touch Corona because of epidemic fear. Corona says despite that 'misinformation,' sales are strong
But the link between the word "corona" and a global epidemic has led to questions about whether or not Corona is in for a branding nightmare. The coronavirus, also known as COVID-19, has caused at least 2,900 deaths around thesince it originated in China at the start of 2020. Its name derives from the crown shape its viral particles form.
"There's a good amount of misinformation out there that doesn't match the reality of the business or consumer sentiment," a Constellation spokesperson told Business Insider. "Sales of Corona remain strong and we appreciate the continued support of Corona drinkers."
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Corona x University of Texas Nike Air Max launching: how to get them - Business InsiderCorona and the University of Texas are releasing 12 pairs of custom Nike Air Max shoes. Here's how they were made and how to get them.
Les mer »
Corona releases 'poorly timed' ad during coronavirus outbreak - Business InsiderAs the coronavirus goes global, Corona Hard Seltzer releases new ad about the beverage 'coming ashore soon'
Les mer »
People are scared of buying Corona beer amid coronavirus pandemic fears, new poll shows'Unfortunately for one of America's favorite beers, that fear has extended to [Corona] even though the illness has nothing to do with the adult beverage,' said YouGov.
Les mer »
Corona will continue controversial promotion for hard seltzer amid coronavirus outbreakConstellation Brands will continue a marketing push for its new Corona Hard Seltzer amid controversy that its tagline 'coming ashore soon' is in poor taste.
Les mer »
The spread of the coronavirus couldn't have come at a worse time for Corona beerCorona beer isn't making any changes to its advertising despite the name's unfortunate similarity to the deadly coronavirus. Two surveys released this week show that the Corona's brand is suffering from negative buzz.
Les mer »
‘Corona beer virus’ and ‘beer coronavirus’ searches increase as fears of outbreak spreadAs the coronavirus continues to spread, Mexican beer brand Corona is drawing criticism for a social teaser promoting the brand's hard seltzer.
Les mer »