The effectiveness of face masks is up for debate, but that hasn't stopped them from trending.
Hadid knew better than to make light of the situation. At Milan Fashion Week, fear of the coronavirus was palpable. As showgoers and models came and went from shows like Boss and Prada, the number of cases of the disease in Italy spiked from just three—fewer than the tally at the time in the U.S.—to more than 70. On the penultimate day of shows, Giorgio Armani made a last-minute, 3 a.m. announcement that he had canceled his show, which was set for later that day.
Not everyone joined Hadid in continuing on to Paris Fashion Week. Asian buyers, influencers, and models in particular have been noticeably absent, and some didn’t make it to Milan, either. Meanwhile, the face mask trend continues—as do the face mask selfies. Over the past 24 hours,
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