This is how music merch companies are navigating coronavirus
Merchandise Tent is seen during the 2019 Coachella Valley Music And Arts Festival on April 21, 2019 in Indio, Calif.The forecast for the coronavirus' spread seems to change by the hour, affecting markets, manufacturing and public gatherings across the world.
“We have eight tours starting in Europe next week and everything seems to be changing day by day,” saysand others. “What’s happening with shows in Switzerland or Northern Italy? We just don’t know. So we’re waiting and planning and hoping for the best.” Along with putting the future of concerts, festivals and other large public gatherings around the world in doubt, the COVID-19 outbreak has disrupted supply chains in China, where the coronavirus first emerged. But even though Asia is one of the world’s major manufacturers for almost everything, including music merchandise, this has yet to become a major problem., CEO of the merchandise-fulfillment firm Music Today. “But a lot of the processing is elsewhere, including in the U.S.
“We have diverse geographical relationships for all our operations, so we’re generally protected,” Vlasic says. “Whether it’s a natural disaster or something like what’s happening now, we’re not beholden to any one region or set of manufacturers.”
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