Costco executive confirms its hot dogs will remain $1.50 amid inflation.
The three constants in life are death, taxes, and the price of the Costco hot dog. As inflation impacts the vast majority of the economy, Costco CEO Craig Jelinek wants to reassure the masses that under no circumstance will the price of the food court frank be raised from its standard $1.50 price.
With the hot dog staying stagnant at its $1.50 price, Costco has opted to instead raise the prices of some its other food court items. The price of the company's chicken bake was bumped up a dollar earlier this month, now costing hungry customers $3.99. The price for a 20-ounce soda also increased to 69 cents. The fountain drink was previously available for 59 cents per cup.
"I came to once and I said, 'Jim, we can't sell this hot dog for a buck fifty. We are losing our rear ends.' And he said, 'If you raise the effing hot dog, I will kill you. Figure it out,'" Jelinek said during the event ."That's all I really needed. By the way, if you raised to $1.75, it would not be that big of a deal. People would still buy . But it's the mindset that when you think of Costco, you think of the $1.50 hot dog .
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