Costco is not lifting the price of its $1.50 hot-dog deal. But inflation pressure did force a hike for this food item.

🌭 Costco hasn’t changed the price of its hot dog-and-soda special since 1985, but here’s a catch.

The world has changed so much since 1985. The price of Costco Wholesale’s hot dog-and-soda special — $1.50 — has remained constant.

“I want to address some incorrect information floating around on social media and a few other media outlets claiming that we have increased the price of our $1.50 hot-dog-and-soda combinations sold in our food courts,” its senior vice president for investor relations and treasury, Robert Nelson, told analysts.

Costco COST, +1.24% met earnings expectations for its third quarter but fell short of same-store-sales estimates.

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