A U.S. judge on Tuesday said Costco Wholesale Corp must face a lawsuit claiming it falsely advertises and labels its canned tuna as 'dolphin safe' despite using fishing methods that harm and kill dolphins.
must face a lawsuit claiming it falsely advertises and labels its canned tuna as "dolphin safe" despite using fishing methods that harm and kill dolphins.
The plaintiff Melinda Wright accused Costco of violating California consumer protection laws by claiming its tuna was caught with "100% Monofilament Leaders & Circle Hooks," a practice she said is not dolphin-safe, and was "100% Traceable from Sea to Shelf," which she said could not be verified. But the judge said reasonable consumers would infer from Costco's logo and statements about seafood sourcing that its fishing practices promoted "protection of and respect for" marine life, with limited negative environmental effects.
Costco had no immediate comment. Lawyers for Wright did not immediately respond to requests for comment. Orrick did not rule on the case's merits.
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