Social media sites like YouTube and TikTok could also, without violating any laws or their own terms of service, charge users to access your video.
claims not only a broad license to your content, but also permission to show your username, photo, likes, and relationships in connection with third-party ads.
Or screen your video at their exclusive film festival. Or publish a book containing your status updates. Or set up an art gallery to display your photos. Imagine Twitter University, where users pay to access curated content from experts. It could offer courses in art history or screenwriting or user interface design simply by collecting existing commentary, links, videos, and photos without user permission or compensation. You might not even know your content was included.
Social media companies can’t afford to alienate creators and business partners, so YouTube probably won’t produce its own film festival with user-generated content anytime soon. And Snapchat probably won’t make and sell music tracks featuring your voice. Even though they could. The main force holding social media companies in check is market pressure—and markets change. When the risk-benefit calculation changes, and they can make money in new ways without losing too many users or sponsors, social media sites won’t need your permission. They already have it.
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