The Dallas Cowboys made a historic move on Wednesday becoming the first NFL team to land a partnership in the world of alternative investments and cryptocurrencies.
Jerry Jones attends the 11th Annual NFL Honors at YouTube Theater on Feb. 10, 2022, in Inglewood, California.
"Blockchain.com is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products and remains relentlessly focused on customers," Jones said, via the. "They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world – and that's a touchdown for our millions of global fans.
The Cowboys said the deal also includes a club space inside AT&T Stadium, rights to social and digital integrations, and other priority signage throughout the stadium along with a bunch of advertising."We chose to partner with the Cowboys because they represent the most trusted brand in professional sports, they compete with a champion mindset, and believe in long-term partnerships," Smith said during the press conference.
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