Macerich CEO Tom O’Hern reveals the secret to the success of Scottsdale Fashion Square.
A great example is at Scottsdale Fashion Square, where they’ve perfected that mix and artfully executed the strategy and vision where all categories of retailers can have a dominant business. As a result, the center has emerged as a top destination, and luxury brands want to be a part of this environment.
But what makes Scottsdale Fashion Square so compelling? Here, Macerich CEO Tom O’Hern shares insights about how the company has created a setting for exceptional shopping experiences, including what luxury shoppers expect and what’s new at the center.Scottsdale Fashion Square is an excellent example of collaborating with our retailers to create the perfect setting for an exceptional and engaging shopping experience.
The third element in our unique formula for success at Scottsdale Fashion Square is luxury. While other retail properties may come close to having it all, the luxury component is often missing in markets with regional demand. That is where this property stands apart. Luxury showed tremendous resilience during the pandemic when some exemplary brands had lines out the door.
We’ve learned that today’s luxury consumer seeks both access and exclusivity. This means that someone making purchases at Louis Vuitton also appreciates the ease of dedicated valet parking for the Luxury Wing.
The Luxury Wing is a tremendous success by every measure – one proof point is how we were able to attract so many new-to-market, pure luxury retailers and restaurants, including a stunning new Dior, Saint Laurent, Marc Jacobs, Versace and Nobu. These investments and new positioning spurred top luxury brands already at the property – from Louis Vuitton, Gucci, Prada, Escada, St.
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