To coincide with Valentine’s Day, Cavalli on Monday is launching her first jewelry collection, called Krimrose, conceived during the lockdown and the restrictions caused by the COVID-19 pandemic.
, spurred by her passion for design and art. “Art saves us, it makes us feel good,” she said. “I never had my own project and I felt like I wanted to challenge myself and I found my style.”
Cavalli comes from an artistic family as her father is also an art collector and photographer, her mother restored art, and her grandparents were painters. That lineage influenced her, as did her growing up surrounded by nature, Renaissance art, Florence and Milanese contemporary design. “It’s what I’ve always seen,” she said simply.
The shapes are geometric, but also sinuous and in a clean style. The packaging in ecological materials is sustainable as it can be reused as a jewel case. All Krimrose jewels are made by hand by artisans at Oreficeria Cora in Vicenza, Italy — a key goldsmith area. “Krimrose derives from Primrose, in a link with spring, rebirth and new beginnings,” Cavalli said. “And the collection represents a personal rebirth and a symbolized feminine strength.”
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