ICYMI: Crypto exchange giants will reportedly run ads during Super Bowl
America’s largest crypto exchanges are reportedly set to run ads during this year’s Super Bowl,Coinbase, Crypto.com, and FTX are among the several cryptocurrency companies looking to run ads during one of America’s biggest showpiece sporting events of the year. Last year’s Super BowlThe news comes as the latest example of the brand power associated with crypto companies in recent times.
At an estimated $7 million, the price of a 30-second ad spot on NBC for next Sunday’s Super Bowl has gone up by more than $1.6 million compared to the average cost over the last four years. This significant jump in ad rates seems to have done little to deter America’s biggest crypto exchanges from showcasing their businesses during Sunday’s gridiron showpiece.
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