Cryptocurrency firms will stay on the sidelines of this year's Super Bowl after they were featured prominently during the big game's commercial breaks a year ago.
are set to stay on the sidelines of this year's Super Bowl – one year after they dominated the big game's ad space – as the industry looks to rebound in the wake of the FTX collapse., costing as much as $7 million for a 30-second commercial. Last year's Super Bowl saw several of the crypto sector's largest firms run ads during the game, which prompted some marketing experts to dub it the "Crypto Bowl.
Cryptocurrency firms are set to stay on the sidelines of this year's Super Bowl – one year after they dominated the big game's ad space – as the industry looks to rebound in the wake of the FTX collapse. FTX's Super Bowl commercial featured David portraying characters skeptical of a series of inventions, from the wheel and indoor toilets to the light bulb and the Walkman.
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