This week’s Current Climate, which every Saturday brings you the latest news about the business of sustainability.
ince 2020, California-based Sound Agriculture has been selling its crop additive called Source, which mimics a signal that naturally occurs in plants to attract microbes. Those microbes in turn provide nutrients to the plant. What this means in practice is that farmers who use this product also don’t need as much fertilizer, making their fields more environmentally friendly and saving money at the same time.
Travis Bayer, the company’s CTO and cofounder, says this new product launch marks “the beginning of an era of more differentiated produce, more stable produce and tastier produce, all coming to the market faster.”
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