He's not just any dad. This Arkansas-based father has been winning over the hearts of many by joyfully donning his daughter's stylish crochet designs.
After noticing how well a video performed that featured her mother, Amy Beaver, wearing one of her crochet designs, Emily thought, "Why not try including Dad, as well?"
Since making the decision to include her parents in content creation, Emily's business has continued to grow at a rapid rate and she has seen a large increase in followers. "I went from barely any sales at all, to usually selling out my entire restock each month," Emily said. "The biggest win for me, however, has been the opportunities I've had to partner with some of my favorite brands, like Michael's Craft Store. I've been shopping at Michael's since I started crocheting, so to be able to partner with them and create videos for them has been an absolute dream.
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