CEO of Daily Harvest, Rachel Drori, has been a huge advocate around changing the way Americans eat. She explains why Daily Harvest released a new study called The Veg Report
, has been a huge advocate around changing the way Americans eat. She explains why Daily Harvest conducted and released The Veg ReportRachel Drori:
We released The Veg Report to gain a better understanding of the state of food today. We wanted to share quantitative, yet really digestible data that helped explain the things we always knew, but couldn’t prove. It was also important for us to set a baseline so we can measure how we help the population eat more fruits and vegetables over time.
Our farm-frozen ingredients offer a healthier, more nourishing alternative to the fresh produce you find in the grocery store. We allow our fruits and vegetables to reach their maximum flavor and nutrients by ripening naturally on the vine and we freeze everything on the farm within 24 hours of harvest. Then, our chefs and nutritionists put them together into delicious dishes that are all ready in under five minutes.
Artificial Colors - often listed as artificial FD&C Yellow No. 6 or natural beta-carotene to add yellow huesWe want to inspire small changes. None of us are perfect, but there is the opportunity for more transparency and to get people eating the food they know they should. Our broader mission is to take care of food, so that food can take care of you. We believe that by eating more nourishing, whole fruits and vegetables every day, people will not only feel their best but be their best.
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