Thursday, a dating app, sets up in-person events once a week for singles to meet. It's part of a new wave of dating experiences that encourage people to meet in person.
. Now, as people start to reenter the dating scene and several health restrictions have lifted, the latest focus appears to be on getting people back together.
By hosting these in-person events, companies have the hope consumers will interact in a way that hasn't been done yet in online dating. The events could draw more people to the apps and persuade them to spend more on premium features, like boosting their profiles or getting unlimited swipes, and tell friends of success stories.
Dating apps are taking what could be an awkward, uncomfortable experience of a first date and making it a social experience.
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