The National Academy of Television Arts and Sciences has found a new, permanent telecast home for the Daytime Emmys: Its own site. NATAS is launching a streaming service that will serve as the plac…
But the real utility of the new streamer will come on June 12, 13 and 14, when the 47th Daytime Emmy Awards are held at the Pasadena Convention Center in Pasadena, Calif.
“We were making it available on PCs and mobile in a clunky way,” Sharp said. “But with the Emmys OTT app available on any platform, if you want to watch on your phone you can watch on your phone. You want to watch on your TV, you can watch on your TV. And really be accessible to the audience. Wherever they are consuming the shows, we’re on it.”
Besides daytime, sports and tech/engineering, other Emmy awards shows that NATAS administers include News & Documentary, as well as regional awards in most of the country . The L.A.-based Television Academy, which handles the Primetime Emmy Awards, is not involved in this new OTT service, but has been briefed on it.
NATAS is also producing original shorts, including its first entry, “Behind the Emmy.” “For this series of shorts we are combining backstage interviews, onstage acceptance speeches and some of the actual submitted content to really tell the story of the excellent creativity and production work that goes into winning that most coveted honor of excellence in television,” Sharp said.
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