Deepfaked clips replaced Keanu Reeves in The Matrix with Will Smith, and nearly 50 percent of viewers claimed to remember them that way.
[Related:Upon review, nearly 50 percent of participants claimed to remember the deepfaked remakes coming out in theaters. Of those, many believed these imaginary movies were actuallythan the originals. But as disconcerting as those numbers may be, using deepfakes to misrepresent the past did not appear to be any more effective than simply reading the textual recaps of imaginary movies.
on Friday, misinformation researcher and study lead author Gillian Murphy did not believe the findings to be “especially concerning,” given that they don’t indicate a “uniquely powerful threat” posed by deepfakes compared to existing methods of misinformation. That said, they conceded deepfakes could be better at spreading misinformation if they manage to go viral, or remain memorable over a long period of time.
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