Coach Deion Sanders is bringing 'Prime Time' attitude to the Colorado Buffaloes program, rocketing the Pac-12 team to prominence and making it the unlikely talk of the college football world.
By Jon WertheimConventionally, 60 Minutes doesn't profile the same subject twice in two seasons. But convention doesn't intersect with Pro Football Hall of Famer Deion Sanders. Last fall, we met Sanders in Mississippi, where he was coaching Jackson State to prominence in a conference of Historically Black Colleges and Universities. Then, the man who calls himself Coach Prime high-stepped it to Boulder, to the University of Colorado, taking his blazingly singular style with him.
It's early to quantify the full prime effect, but merchandise sales? Up 819% from last season. Instagram followers? Up more than tenfold. Season tickets? Sold out. Sanders might be the ideal coach for these shifting times in college football. Another son, Deion Jr., is part of the army of videographers filming the team nonstop for YouTube and an upcoming docuseries.
We tried to press Sanders on the circumstances surrounding his abandoning the mission at Jackson State. He's hinted the school's lack of forward-thinking may have factored in his decision. But on this topic, he was about as elusive as he was returning punts for touchdowns in the NFL.Deion Sanders: Opportunity called. Sooner or later in life, there will be opportunity that knocks at your door.
Jon Wertheim: If some kid said,"You know what? No. I'm stayin'. You're not gonna run me off with your words."Jon Wertheim: I'm sure that your straight talk was appreciated by some. But-- is this scorched-earth policy good for-- for college football or for the kids?
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