How big of an impact will the purchase of the Denver Broncos by Rob Walton the value of the other 31 teams?
of the Broncos last August, when the average value of an NFL franchise was $3.5 billion.
But sports bankers say the proper way to estimate the impact of the Broncos deal on the value of the league’s other teams is to look at the next-highest bid to Walton’s, which was about $4 billion. Walton, say people with knowledge of the Broncos sale, offered $4.65 billion because he didn’t care to bother with a financial advisor and wanted a quick end to the bidding process..
An even better number to use in gauging the impact of the Broncos sale is $4.2 billion, which is about what Walton would’ve needed to pay to win the auction had he not wanted to “Ballmer” the deal. A $4.2 billion value works out to 8.4 times 2021 revenue and is 12% more thanEven with inflation running at over 8%, an across-the-board increase of 12% is nothing to sneeze at. It would put the value of the average NFL team at $3.
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