When other people hunkered down in the early days of the pandemic, Devante Sanders took a leap of faith.
has grown, initially through online sales and Sanders’ personal delivery of purchases to customers and now through a brick-and-mortar store filled with clippers, trimmers and shavers from top industry brands. Last year, he said the startup eclipsed $4 million in revenue — twice as much as the year before.
Most barbers know what they’re looking for when they enter his store on Beatrice Street in West Dallas. For the newbie, though, Barber Plug offers a hands-on experience. Once he was all in, Sanders loaded up his car with clippers and started making the rounds. Those personal visits earned him the nickname that became the inspiration for his store name, “the barber plug.”
Owner Devante Sanders stands with wife and co-owner Jasmine Sanders and store manager Christopher Escobedo at Barber Plug Supply Co. in Dallas. Sanders is holding a tool embossed with the company’s logo for spraying barber dye.
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