Calling the Harley Quinn Warner Bros. 'Suicide Squad' spinoff, 'BirdsOfPrey and the Fantabulous Emancipation of One Harley Quinn', wasn’t really the wisest movie marketing decision of late
As of today, most major theater circuits such as Regal, AMC, Cinemark and Marcus are usingSo what gives?is not changing its title with its marketing materials intact. Rather, a display change was suggested to exhibitors by Warner Bros. distribution to help with SEO optimizations, searches and ticket reader boards.
While exhibs had been usingon their websites and around the theater, leaving Harley Quinn out, exactly why has been confusing I’m told. Some circuits such as Alamo and Showcase Cinemas haven’t made the change on their websites just yet. If you do a search for “Harley Quinn” in Fandango’s site, it leads you tolooks to get a cushion from Valentine’s Day on Friday with its second weekend over four days expected to be around $23M-$25M, -25% to -30% from the pic’s three-day.
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