SAN FRANCISCO -- In the first few months of his presidential campaign, Michael Bloomberg has been as aggressive on social media as President Donald Trump was four years ago -- but with a lot more money to spend.Bloomberg has hired popular online personalities to create videos and images promoting his
SAN FRANCISCO — In the first few months of his presidential campaign, Michael Bloomberg has been as aggressive on social media as President Donald Trump was four years ago — but with a lot more money to spend.
On Friday, Twitter announced that it was suspending 70 pro-Bloomberg accounts for violating its policies on “platform manipulation and spam.” The accounts were part a coordinated effort by people paid by the Bloomberg campaign to post tweets in his favor. Most social media companies have special rules that place elected officials and political candidates in a protected category of speech. Politicians are allowed much more flexibility to say whatever they want online. But the companies have had a hard time defining what is a political statement and what crosses the line into deception.
His campaign’s sophisticated understanding of how to generate online buzz has shown how uneven social media’s new political speech rules can be. The companies are less certain of how they will handle Bloomberg’s hiring of 500 “deputy digital organizers” to recruit and train their friends. His campaign has said it is paying people to use their own social media accounts to publish content of their choosing to mobilize voters for Bloomberg.
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