With a major influence on overall strategic marketing objectives, budgets and KPIs, a digital marketing strategy is key 🔑 to an organization's success. Learn more about digital marketing strategy here 👉 GartnerMKTG CMO
overall. The Gartner Digital Marketing Survey 2021 found that 36% of responding digital marketing leaders now hold the title of CMO, and 85% hold the title of vice president or higher.
Digital marketing leaders have a broad remit to set the strategy and establish the KPIs that align digital marketing objectives to business goals. Digital marketing leaders need to plan for and execute in an environment that requires strategic prioritization, agility, an emphasis on longer-term initiatives that can propel their marketing organization’s digital transformation, and an unstinting focus on achieving results.
Some technology deployments sped up in response to the effects of COVID-19, when marketers doubled down on martech to accelerate incomplete digital transformations. Technologies such as event-triggered marketing, mobile wallet marketing and MMHs progressed more quickly toward maturity. Mobile marketing analytics — a profile Gartner expected to see mature and graduate off the
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