Dior Plans a London Takeover for the Summer With a New Store and Pop-up

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Dior Plans a London Takeover for the Summer With a New Store and Pop-up
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A new Dior boutique will open on Sloane Street in June and a pop-up with Harrods is in the works for August.

Throughout the store, there will be works of art by Victoria Morton, Peter Seal and Selma Parlour, as well as furniture by Christophe Delcourt, Patricia Urquiola and VonneGut/Kraft.The LVMH Moët Hennessy Louis Vuitton-owned brand isn’t stopping there, though. From Aug.

takeover “comes at a time when people want to be distracted, when they want to have a moment of joy. At Dior, we cannot change the world, but we can do our job, and our job is to make people dream. Here, I believe we’ve fulfilled that task.” Asked why Dior chose London for the takeover, Beccari said the British capital is one of the most beautiful cities at Christmas. Dior chose Harrods because of its long history with the retailer.inaugurated a corner shop at Harrods in 1953, and a few months later, he chose it as the venue for his spring 1954 collection.

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