Its recent renovation brings the French flagship's enchanting aura back to life.
Courtesy of Dior © Adrien Dirand
At the end of 1946, a French designer by the name of Christian Dior fell in love with an elegantly understatedin the 8th arrondissement of Paris. A few weeks later in 1947, the house of Dior’s revolutionary New Look and Miss Dior fragrance were consecrated there. The address was 30 Avenue Montaigne. 75 years later, the iconic Dior address has been restored and reborn for a new generation.
30 Avenue Montaigne is a location steeped in the rich history of Dior. Over the years, it’s majestic salons have seen countless fashion shows and hosted innumerable illustrious guests - from Jean Cocteau to Marlene Dietrich. The address which, according to a press release, Monsieur Dior compared to “a beehive in perpetual effervescence”, has become a symbol of haute couture and Parisian elegance.
Marino envisioned the 2,000 square meter space as “a kind of theater or set design in which many different plays could unfold” according to the release. Through a series of connected, open spaces, design styles and eras - from Louis XVI-informed classicism, to a revisited- merge and mingle.
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