The spirit of Marlene Dietrich hovered over Dior’s pre-fall campaign, with models wearing looks that reflected the Hollywood star’s androgynous style.
But whereas Dietrich was a master of lighting who worked with director Josef von Sternberg to fashion her enigmatic public persona, U.S. artist and photographer Collier Schorr shot models Alice McGrath, Diane Tassigny, Ena Poppe, Nayonikaa Shetty and Ying Ouyang in her signature naturalistic style.
A tailcoat and shorts channeled Dietrich’s career-defining turn in the 1930 classic “The Blue Angel,” while beaded evening gowns brought to mind her stage performances during the latter part of her career.
“No Dior, no Dietrich,” is what the German actress and singer reportedly told Alfred Hitchcock when the director selected her for a role in “Stage Fright,” a 1950 film noir.and hairstyles by Olivier Schawalder exalted the retro feel of the images. Margot Populaire provided the creative direction for the campaign, which was styled by Elin Svahn.Chiuri wove in a sub-narrative about Paris and New York, dynamic cities that both Dietrich and Dior straddled, the latter adapting his creativity to U.S.
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