'We are going to have a very unique proposition in a Warner-Discovery world of a premium sports tier,' says JB Perrette at a virtual investors summit.
Summit that converting viewers of free sports offers to paying subscribers is harder than people think, for example. “Can you give some people a little bit of something for free and then get them to pay?” he explained the conundrum, adding that this was “more challenging than you think.”
“We have learned a lot over the last eight years, and we made a lot of mistakes, frankly,” Perrette said, explaining that the firm was “trying to figure out” how to market the Eurosport Player as a standalone streaming service of the Eurosport network in Europe for years. “How do you make sports more than a pay-per-view business, which becomes very challenging from a churn perspective,” he explained.
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