The company says it received $9 billion in advertising commitments.
And of course ESPN continues to dominate in the live sports arena, driven by programming likeand live NBA and MLB coverage. Sports remains one of the most in-demand areas for marketers.entered our 2022-2023 Upfront committed to executing on our strategic priorities – streaming, multicultural and inclusion, sports and entertainment – and we delivered,” said Rita Ferro, president of advertising sales for Disney Media and Entertainment, in a statement.
The company also said that it secured “substantial” diversity, equity and inclusion ad commitments. The strongest categories included financial services, media and entertainment, travel, pharmaceuticals, and sports gaming.
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